Customers join the team at Apple Piazza Liberty through a unique glass fountain.
Apple Piazza Liberty opened in Milan this evening to thousands of customers who came to experience Apple’s new retail store design for the first time in Italy. Guests gathered on the public piazza and in the store below to join in the Today at Apple sessions and performances, which will continue all weekend.
Thousands of customers fill Apple Piazza Liberty on opening day.
Apple Piazza Liberty gives new life to a piazza in the heart of Milan.
Visitors braved the summer heat to celebrate the opening.
Apple’s senior vice president of Retail, Angela Ahrendts, welcomes customers who waited overnight to experience the new store.
Apple Piazza Liberty brings Apple’s latest retail design to Italy for the first time.
Creative Pros work to inspire and educate the local community.
Apple Piazza Liberty welcomes 230 highly-trained team members, many of whom come to Milan from Apple stores around the world.
Apple worked with 21 local artists on a campaign to celebrate the creative community of Milan.
Milanese artist L I M shares her music in the first performance at Apple Piazza Liberty.