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PRESS RELEASE March 4, 2026
CUPERTINO, CALIFORNIA Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price, making it even more accessible to millions of people around the world. MacBook Neo starts with a beautiful Apple design, featuring a durable aluminum enclosure in an array of gorgeous colors — blush, indigo, silver, and a fresh new citrus. Its stunning 13-inch Liquid Retina display brings websites, photos, videos, and apps to life with high resolution and brightness, and support for 1 billion colors. Powered by A18 Pro, MacBook Neo can fly through everyday tasks, from browsing the web and streaming content, to editing photos, exploring creative hobbies, or using AI capabilities across apps. In fact, it’s up to 50 percent faster for everyday tasks like web browsing,1 and up to 3x faster when running on-device AI workloads like applying advanced effects to photos,2 compared to the bestselling PC with the latest shipping Intel Core Ultra 5. Providing up to 16 hours of battery life, MacBook Neo allows users to go all day on a single charge.3 A 1080p FaceTime HD camera and dual mics make it easy to look and sound great, and the dual side-firing speakers with Spatial Audio deliver crisp, immersive sound. MacBook Neo also features Apple’s renowned Magic Keyboard for comfortable and precise typing, and a large Multi-Touch trackpad with support for intuitive gestures, enabling smooth and precise control. Completing the MacBook Neo experience is macOS Tahoe, with powerful built-in apps like Messages, Pages, Calendar, and Safari; seamless integration with iPhone; Apple Intelligence; as well as broad compatibility with third-party apps. And starting at just $599 and $499 for education, MacBook Neo is Apple’s most affordable laptop ever, providing an unprecedented combination of quality and value. MacBook Neo is available to pre-order starting today, with availability beginning Wednesday, March 11.

Apple Silicon-Powered Performance

At the heart of MacBook Neo is A18 Pro, enabling users to power through things they do every day, like browsing the web, creating documents, streaming content, editing photos, and taking advantage of AI. Users can seamlessly work between their favorite apps, like Messages, WhatsApp, Canva, Excel, Safari, and more. MacBook Neo with A18 Pro is up to 50 percent faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5.1 And for more demanding activities, it’s up to 3x faster for on-device AI workloads2 and up to 2x faster for tasks like photo editing.4 The integrated 5-core GPU brings graphics to life while playing action-packed games or exploring creative hobbies. And a 16-core Neural Engine supports fast on-device Apple Intelligence features and everyday AI tasks like summarizing notes in Bear or using the Clean Up tool in the Photos app, while ensuring user data stays private and secure. MacBook Neo is also fanless, so it runs completely silent.

Powerful Productivity with macOS

macOS is Apple’s powerful and intuitive operating system for Mac.6 With incredible features and built-in apps like Safari, Photos, Messages, and FaceTime, macOS enables users to get started right out of the box. Apple Intelligence features like Writing Tools, Live Translation, and more are deeply integrated across macOS, elevating the user experience by bringing intelligence to the apps users rely on every day.7 Advanced privacy and security also come standard, featuring industry‑leading encryption, robust virus protections, and automatic free security updates to help keep users protected.

Seamless Integration with iPhone

Built with the Environment in Mind

  • Customers can pre-order the new MacBook Neo starting today at apple.com/store and in the Apple Store app in 30 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, March 11.
  • MacBook Neo starts at $599 (U.S.) and $499 (U.S.) for education. It is available in four colors — blush, indigo, silver, and citrus. Additional technical specifications, configure-to-order options, and accessories are available at apple.com/mac.
  • With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.
  • AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Mac, or in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.
  • Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started and going further with their new device with a Today at Apple session at their nearest Apple Store.
  • Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all up front. More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments.

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  1. Testing was conducted by Apple in January and February 2026 using preproduction MacBook Neo systems with Apple A18 Pro, 6-core CPU, 5-core GPU, 8GB of unified memory, and 256GB SSD, as well as production Intel Core Ultra 5-based PC systems with Intel Graphics, 8GB of RAM, 256GB SSD, and the latest version of Windows 11 Home available at the time of testing. Bestselling PC laptop with the latest shipping Intel Core Ultra 5 processor is based on publicly available sales data over the prior six months. Speedometer 3.1 performance benchmark tested with pre-release Safari 26.3 on macOS Tahoe, and both Chrome 144.0.7559.110 and Edge 144.0.3719.104 on Windows 11 Home. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Neo.
  2. Testing was conducted by Apple in January and February 2026 using preproduction MacBook Neo systems with Apple A18 Pro, 6-core CPU, 5-core GPU, 8GB of unified memory, and 256GB SSD, as well as production Intel Core Ultra 5-based PC systems with Intel Graphics, 8GB of RAM, 256GB SSD, and the latest version of Windows 11 Home available at the time of testing. Bestselling PC laptop with the latest shipping Intel Core Ultra 5 processor is based on publicly available sales data over the prior six months. Adobe Photoshop 2026 27.3.0 tested using the following filters and functions: super zoom, depth blur, JPEG artifact removal, style transfer, photo restoration, and landscape mixer. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Neo.
  3. Testing was conducted by Apple in January 2026 using preproduction MacBook Neo systems with Apple A18 Pro, 6-core CPU, 5-core GPU, 8GB of unified memory, and 256GB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. All systems tested with display brightness set to eight clicks from bottom. Battery life varies by use and configuration. See apple.com/batteries for more information.
  4. Testing was conducted by Apple in January and February 2026 using preproduction MacBook Neo systems with Apple A18 Pro, 6-core CPU, 5-core GPU, 8GB of unified memory, and 256GB SSD, as well as production Intel Core Ultra 5-based PC systems with Intel Graphics, 8GB of RAM, 256GB SSD, and the latest version of Windows 11 Home available at the time of testing. Bestselling PC laptop with the latest shipping Intel Core Ultra 5 processor is based on publicly available sales data over the prior six months. Tested with Affinity v3.0.3.4027 using the built-in benchmark 30000. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Neo.
  5. MacBook Neo features two USB-C ports — USB 3 (left) and USB 2 (right). External display connectivity supported on left USB 3 port only.
  6. macOS Tahoe is available as a free software update. Some features may not be available in all regions or in all languages. See requirements at apple.com/os/macos.
  7. Apple Intelligence is available in beta with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
  8. Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories. Comparison excludes accessories.
  9. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations.