The new video podcast experience empowers creators. Creators distribute through participating hosting providers and ad networks, maintaining complete control of their content and monetization. Acast; ART19, an Amazon company; Triton’s Omny Studio; and SiriusXM, inclusive of SiriusXM Media, AdsWizz, and Simplecast, are supporting HLS video at launch, with additional providers to join in the future. For the first time, creators can dynamically insert video ads — including host-read spots — unlocking access to the broader video advertising market while maintaining full creative control. Video integrates seamlessly into existing shows without disrupting followers or downloads, and creators can monetize through sponsorships and dynamic advertising. Apple does not charge hosting providers or creators to distribute podcasts on Apple Podcasts, whether via traditional RSS/MP3 or HLS video. Apple will charge participating ad networks an impression-based fee for the delivery of dynamic ads in HLS video on Apple Podcasts starting later this year.

Podcast hosting providers and podcast creators can learn more about how to enable HLS video on Apple Podcasts, as well as how to use Apple products and tools to capture, produce, and share exceptional video podcast episodes at podcasters.apple.com.

Starting today, HLS video is available for testing in beta versions of iOS 26.4, iPadOS 26.4, and visionOS 26.4. The functionality will come to iPhone, iPad, and Apple Vision Pro users, as well as via Apple Podcasts on the web this spring. Apple’s podcast catalog is available across iPhone, iPad, Mac, Apple Watch, CarPlay, Vision Pro, and on the web, at podcasts.apple.com.