PRESS RELEASE September 7, 2016

Featuring Water Resistance 50 Meters, GPS, Two-Times-Brighter Display, Dual-Core Processor & watchOS 3

Pricing & Availability

  • Apple Watch is available in two different case sizes, 38 mm and 42 mm. Apple Watch Series 1 will be available in gold, rose gold, silver or space gray aluminum cases paired with a Sport Band and starts at just $269 (US); Apple Watch Series 2 will be available in gold, rose gold, silver or space gray aluminum, or silver or space black stainless steel cases paired with a wide variety of bands starting at $369 (US); and the new ceramic Apple Watch Edition starts at $1249 (US) from apple.com, Apple Stores and select Apple Authorized Resellers and carriers. For local availability, visit locate.apple.com. Apple Watch Nike+ starts at $369 (US) and Apple Watch Hermès starts at $1149 (US).
  • All-new Apple Watch Band Kits in gorgeous new colors are available, beginning today.
  • Customers will be able to order Apple Watch Series 1, Apple Watch Series 2 and Apple Watch Edition beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK and the US.
  • Apple Watch Nike+ will be available to order on apple.com beginning Friday, September 9, with availability in late October, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK and the US. Apple Watch Nike+ will also be available in late October in Costa Rica, Greece, India, Israel, Macau, Mexico, Qatar and Saudi Arabia.
  • Apple Watch Hermès will be available beginning Friday, September 23 in Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Macau, Russia, Singapore, Spain, Switzerland, Taiwan, UAE, the UK and the US.
  • Apple Watch Series 1, Apple Watch Series 2 and Apple Watch Edition will be available beginning Friday, September 23 in Anguilla, Antigua and Barbuda, Cayman Islands, Croatia, Czech Republic, El Salvador, Greece, Guam, Hungary, Jersey, Kuwait, Macau, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and the US Virgin Islands.
  • Apple Watch Series 1, Apple Watch Series 2 and Apple Watch Edition will be available beginning Friday, October 7 in India and Mexico.
  • Apple Watch Series 2 requires iPhone 5 or later running iOS 10 or later. watchOS 3 and iOS 10 will be available beginning Tuesday, September 13 as a free software update. Some features are not available in all regions or all languages.
  • Every customer who buys Apple Watch from Apple will be offered free Personal Setup, in-store or online,** to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.
  • Anyone who wants to learn more about Apple Watch or watchOS 3 can register for the free workshops offered at every Apple Store. 

Photos of Apple Watch Series 2

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
    *Apple Watch Series 2 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 2 should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth. Stainless steel and leather bands are not water resistant.

    **In most countries.