Cupertino, California Apple today unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic — the fastest chip in a smartphone — powers every experience on iPhone 12 while efficiently managing battery life. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone.

“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”

iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience,⁴ allowing customers to easily capture, edit, and share cinema-grade videos natively on iPhone. Dolby Vision grading is processed live while recording, and sustained during editing, whether in the Photos app, iMovie, or Final Cut Pro.⁵ And playback on iPhone 12 is more realistic than ever on the industry-leading Super Retina XDR display. Both models also feature improved cinematic video stabilization, even more true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, offering longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.

MagSafe improves wireless charging for a better, more efficient experience, and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 models.⁸ MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as silicone, leather, and clear cases that easily snap onto the back of iPhone, the Leather Sleeve, and the Leather Wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

iPhone 12 models utilize 100 percent recycled rare earth elements in all magnets, including the camera, Taptic Engine, and MagSafe, as well as Apple’s MagSafe accessories. Apple also removed the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.

• iPhone 12 and iPhone 12 mini are currently available in blue, green, black, white, and (PRODUCT)RED,⁹ and will be available in the new purple in 64GB, 128GB, and 256GB models starting at $33.29 (US) a month for 24 months or $799 (US) before trade-in and $29.12 (US) a month for 24 months or $699 (US) before trade-in, respectively. Customers can get iPhone 12 and iPhone 12 mini from apple.com, in the Apple Store app, and at Apple Store locations. iPhone 12 and iPhone 12 mini are also available through Apple Authorized Resellers and select carriers (prices may vary).

• Customers in China, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 and iPhone 12 mini in purple beginning at 5 a.m. PDT on Friday, April 23, with availability beginning Friday, April 30.

• New MagSafe accessories for all iPhone 12 models, including the Leather Wallet in Arizona, the Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and the Leather Sleeve and Leather Case in Deep Violet are available to order today. MagSafe Charger, MagSafe Duo Charger and additional leather sleeves, leather, silicone, and clear cases are currently available worldwide.

• Customers can save with the latest carrier deals from AT&T, Sprint/T-Mobile, and Verizon directly from Apple through apple.com and at Apple Store locations.

• Through Apple’s iPhone Upgrade Program, customers in the US can get the latest iPhone with the protection of AppleCare+, choose their carrier (no multiyear service contract required), and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com and Apple Store locations in the US with monthly payments starting at $35.33 (US). 

• Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.

• Customers can experience all iPhone 12 models at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for more information on opening hours, services available, and the health and safety measures in place.

• Customers in the US can trade in their eligible device for an Apple Gift Card or instant credit toward their new purchase. If the device is not eligible for credit, Apple will recycle it for free. 

• Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.¹⁰ 

• Customers can extend their limited warranty with AppleCare+ and get accidental damage protection, or AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support. 

• Every customer who buys iPhone from Apple can enjoy a free Online Personal Session with an Apple Specialist to help them explore and discover all the amazing things they can do with their new iPhone.

• For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.¹¹

Images of iPhone 12 and iPhone 12 mini