PRESS RELEASE September 19, 2010

New Apple Retail Stores Opening in Shanghai & Beijing

iPhone 4 features FaceTime®, which makes the dream of video calling a reality, and Apple’s stunning new Retina™ display, the highest resolution display ever built into a phone, resulting in super crisp text, images and video. iPhone 4 also features a 5 megapixel camera with LED flash, HD video recording, Apple’s A4 processor, a 3-axis gyro and up to 40 percent longer talk time—in a beautiful all-new design of glass and stainless steel that is the thinnest smartphone in the world. iPhone 4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system, which includes over 100 new features. The revolutionary App Store℠ provides access to more than 250,000 apps including the new iMovie® app built just for iPhone 4.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Apple Store, FaceTime, Retina, App Store, iMovie and Genius Bar are trademarks of Apple. Other company and product names may be trademarks of their respective owners.