Jim Collins (jimcollins.com) has published multiple international bestsellers that have sold in total more than eleven million copies worldwide, including the perennial favorite Good to Great. His writings and teachings are based on extensive research projects designed to uncover timeless principles of human endeavor that have had a lasting impact across all sectors of society. All of Jim’s books share a common thread: the study of people and how they navigate the big questions of leadership and life.
His new book is What to Make of a Life: Cliffs, Fog, Fire, and the Self-Knowledge Imperative.
Jim will be live at the Commonwealth Club in San Francisco on April 9, 2026. Click here to buy your ticket.
Please enjoy!
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Jim Collins — What to Make of a Life and How to Maximize Your Return on Luck
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“Never confuse scale of impact with scale of enterprise.”
— Jim Collins
“A once in a lifetime opportunity is merely a fact. It’s not a reason.”
— Jim Collins
“The range of things that you’re encoded to potentially do is incredibly vast, and all you have to do is find one of them. And the way you find that can be really random. It doesn’t matter how it happens. It just matters that it happens.”
— Jim Collins
“If you said, ‘Jim, 100 points, allocate between two buckets, how much of it is about discovering a set of encodings and how much of it is about trusting the encodings you’ve discovered?’ I’m going to put 70 points on trust.”
— Jim Collins
“In low odds games, games where there’s a very low odds of success statistically, if you don’t go 100 percent all in, the odds will be zero. So you’re either looking at a two percent chance or a zero percent chance. I’ll take two over zero.”
— Jim Collins
“I really do feel that I have more energy. I had a lot of energy at 37. I had a lot of energy at 17. I have more energy at … 68. I need less sleep. My clarity, if anything, I think is higher.”
— Jim Collins
“I always thought of myself as an incredibly disciplined person. I finally came to the conclusion I’m really not very disciplined. I am somewhat, but if you just can’t stop yourself, that’s not discipline, it’s compulsion.”
— Jim Collins
“I will wake up and think to myself, ‘Please, oh please, oh please let it be at least 4:00 a.m. so that I can get up and get going.’”
— Jim Collins
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Want to hear the full arc of the Jim Collins conversation trilogy? This is our third deep dive together, and concepts from both prior episodes—the spreadsheet, the bug, hedgehog mode, “who luck,” and much more—are referred to throughout. Start with our first conversation on discipline, creativity, and personal flywheels, then catch round two on small gestures, unseen sources of power, channeling dark-force motivation, and much more.
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