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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast ASO moves centre stage as organic discovery declines
Build your network at Business of Apps London 2026
Nayden Tafradzhiyski · 2026-03-17 · via Business of Apps

On April 23rd, Business of Apps London returns to The Brewery, bringing together 1,000+ senior leaders across app marketing, growth, product, CRM, and revenue.

In an industry increasingly shaped by AI and remote working, the value of in-person relationships is more important than ever.

Business of Apps London is structured to make those authentic connections easier, whether you are meeting new partners, exchanging ideas with peers, or reconnecting with industry colleagues.

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Here are some of the networking experiences you can expect on the day.

📱 The Business of Apps networking app

Business of Apps London’s official networking app helps you plan your day and connect with other attendees before and during the event. You can discover who is attending, message attendees and speakers directly, and arrange meetings in advance to make the most of your time in London.

🗣️ Table talks – new for 2026

Join themed table talks to dive into topics such as UA, retention, product, and CRM. These roundtable discussions connect you with peers facing the same challenges and create space for practical, open conversation.

💬 The Boardroom

Participate in high-level collaborative conversations around the major app growth topics shaping the industry today.

🤝 Meetings programme

The meetings programme helps facilitate introductions between attendees, partners, and platforms. It provides a simple way to schedule short one-to-one conversations during the event.

☕ Breakfast, coffee, and afternoon tea

Structured breaks throughout the day provide time to continue conversations, meet new people, and discuss ideas raised during sessions.

🥗 Networking lunch

Sit down with fellow attendees over lunch for valuable mid-day discussions to debrief and dissect what was shared during the morning sessions.

💆 Chill-out zone

A dedicated space within the venue where attendees can step away from the stages to recharge or catch up on emails between sessions.

⭐ The Retreat – new for 2026

A relaxed outdoor space within the event designed for informal catch-ups. Pull someone aside for a casual chat, grab a drink, and continue conversations away from the main stages.

🥂 Drinks reception

The event closes with a drinks reception, offering a relaxed setting to unwind and celebrate successes.

🎉 Partner events and parties

A number of partners will host additional gatherings and evening events across London, extending the opportunity to connect with the wider app community.

Find out more about networking opportunities here.

Join us at Business of Apps London 2026 on April 23rd at The Brewery, as we explore what’s next for app growth and how the world’s leading apps are scaling smarter.

Don’t forget, if you work for an app or brand, you can apply for a subsidised ticket here.