After twelve years of connecting the app industry as App Promotion Summit, our events are evolving to match how the industry has changed. App Promotion Summit is now Business of Apps London, Berlin, and New York City.
When we launched back in 2013, app growth was primarily about promotion. The big question was: “How do we get installs?” That is why we called the event App Promotion Summit.
The first ever App Promotion Summit in 2013
Since then, however, app growth has matured and diversified. Today, it encompasses the full funnel — from user acquisition and retention to monetization, subscriptions, and product development.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
Our events too have grown alongside the shift. What began as small, one-room gatherings are now large-scale events with exhibitions, meeting programmes, multi-track content, and over 1,000 attendees. These are not summits anymore; they are international, industry-defining events with an audience that includes CMOs, CPOs, growth leaders, product managers, and founders from the world’s biggest apps.
Meanwhile, our media platform Business of Apps has become the leading source of insights, news, and analysis for the industry, reaching 150,000+ professionals monthly, and is a source of data on the app industry for the Harvard Business Review, The Wall Street Journal, and the BBC.
Bringing our events and media under the Business of Apps brand reflects where the industry stands today and creates a clearer, stronger, and better platform for the community we serve.
App Promotion Summit London 2025
Our first event under the new brand will be Business of Apps Berlin on 27th November 2025.
In 2026, we will be scaling up our events further, with expanded capacity in London and new venues in NYC and Berlin:
We will still bring you the same high-quality content and networking opportunities — but on a bigger scale. Attendees can expect more content tracks, larger venues, higher production values, and an even broader mix of leaders across marketing, growth, product, CRM, and revenue.
What’s not changing? Our mission and our team. We are still focused on connecting and growing the app industry, delivering outstanding events, and being the leading source of information on the app industry.
Registration for Business of Apps Berlin 2025 is now open. Secure your place today.
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