Most mobile growth problems don’t come from missing channels. They come from broken acquisition systems.
In 2026, many app teams are still trying to scale by pushing more budget into the same few platforms (Meta, Google, TikTok, Apple) even when performance has clearly plateaued.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
CPIs rise, ROAS becomes volatile, and optimisation turns into guesswork inside black-box algorithms.
REPLUG’s latest guide explores how mobile app marketers are scaling beyond traditional channels through the “open internet,” which includes OEM advertising, DSPs, rewarded user acquisition, CTV, and independent ad networks.
Crucially, this guide is not simply a list of “alternative channels to try.” And it’s not a promise that OEMs, DSPs, or rewarded UA are magic fixes.
Everything in the guide is written from an operator’s perspective; it is all based on real campaigns, real constraints, and real trade-offs.
Whether you’re struggling with rising CPMs, limited scale, creative fatigue, or channel saturation, this guide is designed to help you better understand how modern app teams are building more resilient acquisition strategies.
Download the guide and discover how leading app teams are preparing for a more competitive acquisition scenario while unlocking new opportunities for scale.
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