Seasonal holidays and big sporting events are some of the best times to reach high-intent users. However, execution isn’t always as straightforward.
With the 2026 FIFA World Cup coming up this June, the pressure is on to develop a viable strategy for the surge digital activity that will accompany the tournament.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
The FIFA World Cup is sure to attract a huge audience, with nearly 6 billion people — which is around 73% of the world population — expected to engage in some form. The ad spend forecast is over $1 trillion. It’s safe to say the FIFA World Cup is one of the biggest commercial moments on the planet.
That is where VEVE’s latest guide comes in, breaking down everything a marketer needs to know to not only ride but also win the hype around the 2026 FIFA World Cup.
The guide covers where fan intent spikes, which channels are untapped or underused, and how brands like Amazon Prime Video and Movistar Plus+ are already driving results.
Inside the guide, you will find:
Access the full guide here.
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