“Points of Growth” is a podcast about the AdTech industry and its controversies, tools, and trends. Powered by Yango Ads.
Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they can. In “Points of Growth”, advertising and monetization experts come together to share insights, ask big questions, and, believe it or not, find common ground along the way (maybe; we’ll see).
Tune in to these discussions to learn more about the state of the industry and fresh ways to increase revenue and grow businesses, locally and globally.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
The first “Points of Growth” episode dives into ad tech and “the now.” What exactly is the adtech industry? Where is advertising headed? Which events have shaped the landscape as we know it today, and what are the key insights for 2025?
“We’re constantly fed so much information every day that it’s hard to keep up. At what point do you say, ‘Okay, this will be around for a while,’ versus, ‘Nope, this will disappear in two months’? That’s what we’re trying to uncover here, discussing adtech trends and industry patterns,” says Neha Dawar, Business Development Manager at Yango Ads and host of the podcast.
Listen to the “Points of Growth” podcast on Spotify, Apple Music, or YouTube Music.
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