OWA AI, a US-based app marketing company, has launched an app growth operating system for iOS subscription apps. The platform runs AI agents across four connected layers, built from frameworks refined across real client engagements over three years.
The platform addresses a familiar tension in app marketing. Agency engagements produce results but the expertise rarely transfers when the relationship ends. General-purpose AI tools have added speed but lack the context of a specific app’s market position and competitive landscape.
Intelligence platforms provide data, though translating that data into prioritized action still falls on the team. And the tools covering organic, paid, creative, and competitive signals were never designed to inform each other, leaving the person running them as the connective tissue between everything.
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What these problems share is a missing layer. Not another tool, but a system that holds the full picture and reasons across it. That is what OWA AI set out to build.
The platform’s intelligence layer continuously reads competitor moves, keyword shifts, app reviews, and creative performance trends, storing them as persistent memory. That memory feeds into a strategy layer that reasons across signals together, so a competitor’s metadata change connects to its impact on paid search costs, which connects to creative priorities, which connects to the next test worth running.
When the system identifies a move worth making, the execution layer prepares the work, from campaign adjustments to creative scheduling, and waits for human approval before anything goes live. Once results come in, the reporting layer measures outcomes by cohort, logs every result, and feeds what it learned back into intelligence. The system gets sharper with every cycle because nothing it learns is ever lost.
“Most app teams are running their growth operation from memory and spreadsheets, connecting tools that were never built to talk to each other,” said Yusuf Barutcu, CEO and Co-Founder of OWA AI. “We built one brain that does the connecting so they can focus on the decisions.”
Barutcu and Co-Founder Alptug Ika both previously held roles at Mobile Action, where they worked closely with Apple’s app marketing ecosystem. They founded OWA AI formerly, OtherWayAround in 2022, bringing 25 years of combined experience in app marketing to the platform’s design.
OWA AI is available as part of managed growth packages or as a standalone platform with coaching support. The company has also released a free ASO Keyword Field Optimizer tool looking to identify keyword gaps and conversion opportunities.
To learn more, visit owa.ai.
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