Cryptocurrency apps skyrocketed in popularity with new installs of the top 20 apps rising a whopping 902% year-on-year during Q4 2021.
That’s according to new data shared by app experts Apptopia.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
In terms of app installs by countries, the US saw a rate of 645%, while APAC noted 475% installs, followed dy EMEA at 284% and LATAM at 182%.
Interest in crypto apps have gone through an interesting development with numbers of apps rising between 2017 and 2018, dropping in the two years that followed and then picking up again last year.
This coincides with Apple’s revised cryptocurrency guidelines in the App Store in 2018 which saw many crypto mining apps banned for iOS devices.
The most downloaded crypto app was Binance.
Around 20% of the app’s downloads came from Turkey and 9% from the US.
Cyrpto.com and Coinbase were the second and third most downloaded apps.
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