Yodel Mobile, App Marketing Agency of the Year 2024, has launched The Yodel Growth Loop, a monthly LinkedIn newsletter packed with the latest trends, expert insight and must-know updates from the world of app growth and marketing.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
The newsletter, released monthly, is the ideal bite-sized content for app marketing professionals looking to level up their strategies. It includes updates across the Apple and Google ecosystems, along with tips for App Store Optimisation, Paid Media, Retention, and Revenue growth.
In the first edition, we covered the evolving ASO landscape, Google Play’s latest updates and the growth strategies that are redefining mobile success in 2025.
Apple’s Next Big Play: A dedicated gaming hub for iOS
Apple is levelling up mobile gaming with a brand-new gaming hub for iOS! This all-in-one platform will bring together App Store and Game Centre features, making it easier than ever to discover games, track leaderboards, take on challenges, and possibly even connect with friends via FaceTime and iMessage. While the launch date is still a mystery, one thing’s for sure – mobile gaming on iOS is about to get a serious upgrade!
Read the rest of February’s insights here.
The inspiration behind the Yodel Growth Loop
Source: Yodel Mobile
What better way to pay tribute to our growth frameworks than by naming LinkedIn Newsletter series the Yodel Growth Loop? At the core of Yodel Mobile’s approach is our Infinite App Growth Loop, a dynamic framework designed to optimise every stage of a user journey, from acquisition and engagement to retention and advocacy. Unlike linear strategies, this loop ensures that every touchpoint feeds into the next, creating a cycle of continuous growth and refinement.
The Loop was brought to life through our work with B&Q, the UK’s largest home improvement and DIY retailer. By leveraging data-driven ASO strategies, SEO synergies, and seasonality-based optimisation, Yodel Mobile transformed their app presence, increasing the user base by 548% and boosting app revenue by 190%. Through ongoing iteration and strategic experimentation, we achieved sustainable growth, with the B&Q app now delivering the lowest ROAS across their marketing channels. Read the full case study here.
Subscribe to the Yodel Growth Loop LinkedIn newsletter today to receive your monthly app marketing insights.
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