Feed.fm today announced Warner Music Group (WMG) as the launch partner for Feed Clips, its new music clip API that enables digital platforms to integrate song clips from major label catalogs.
The collaboration brings together Feed.fm’s cutting edge technology and WMG’s expansive catalog, which spans both Warner Chappell Music and Warner Recorded Music, to make it easier for developers to integrate high-quality, fully-licensed song clips through a secure, scalable system.
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With this partnership, Feed.fm becomes the world’s foremost music technology provider offering a complete end-to-end solution for music clips that includes licensing, curation, and in-app experiences delivered via a secure API.
The Feed Clips music API also gives WMG and its artists and songwriters a way to bring music into social platforms to boost music discovery and fandom. It expands discovery into new apps where fans are creating with music, unlocking scalable reach and deeper cultural relevance across the digital landscape.
“We’re excited to work with Feed.fm to bring music to more experiences,” said Rachel Scarpati, VP, Business Development and Digital Strategy at WMG. “This partnership is another step toward building a more innovative music ecosystem that fuels creativity, discovery, and genuine connection.”
“This partnership is another step toward building a more innovative music ecosystem that fuels creativity, discovery, and genuine connection.”
Rachel Scarpati, VP, Business Development and Digital Strategy at WMG
For rightsholders like WMG, this partnership unlocks new avenues for music discovery and monetization in environments where music discovery, emotional connection, and viral sharing happen daily. For developers, the product offers a turnkey system complete with curated content, full API support, and built-in usage reporting.
“WMG is a forward-thinking partner, and we’re proud to collaborate with them to power music in new and innovative digital experiences,” said Jeff Yasuda, CEO and Founder at Feed.fm. “As music becomes a core layer of connection in social environments, this partnership helps us bring artists, developers, and fans into closer synergy.”
“As music becomes a core layer of connection in social environments, this partnership helps us bring artists, developers, and fans into closer synergy.”
Jeff Yasuda, CEO and Founder at Feed.fm
Feed Clips is designed to empower the next generation of platforms harnessing the power of music clips by streamlining the complexity of rights management and compliance tracking. The launch of Feed Clips also represents a significant opportunity for music to be embedded in more moments of digital expression — from social posts to interactive cards and creative messaging tools.
For more information, visit www.feed.fm/clips.
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