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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast
The APS London 2025 agenda is live: What to expect?
Nayden Tafradzhiyski · 2025-02-13 · via Business of Apps

App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, and revenue scaling. This is your chance to learn from industry leaders, explore the latest strategies, and connect with top professionals shaping the app economy.

What’s new in 2025?

This year, APS London is bigger than ever, featuring:

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7 content stages – covering every key aspect of app growth
70+ speakers – insights from top growth, marketing, and product experts
30+ sessions – including deep-dive workshops, interactive discussions, and case studies
NEW Verticals Zone – tailored insights for different app industry segments

Key agenda highlights

Here’s a sneak peek at some must-attend sessions:

📌 Lessons Learned Growing an App Unicorn – Dmitry Gurski, CEO and Co-Founder at Flo
📌 Organic User Growth with Referral Programs and Word of Mouth – Asya Kuznetsova, Senior Product Manager at Wise 
📌 Paywall Optimization Reimagined: A Case Study – Tigran Mkrtchyan, Head of Digital Marketing at CoinStats
📌 Scale Smart: ASA Automation Framework You Need for Global Growth – Ritwik Arya, App Marketing Manager at Trainline 
📌 Lessons Learned Launching and Growing App Products – Jess Parkijavan, Product Manager at The Premier League
📌 Accelerating Growth Through Marketing Partnerships – Mykhailo Kudla, Global Head of Marketing Partnerships at Bolt 
📌 Scaling Smarter: How Innovation Fuels Long-Term App Success – Sherina Khalidi, VP of Performance Marketing at Deezer

Meet the expert speakers

APS London will feature some of the world’s top app growth and product leaders, including:

🔹 Giulia Saletto, Head of Performance Marketing and Growth at Tide
🔹 Steve Toy, CEO at Memrise
🔹 Tom Benn, Head of Customer Acquisition at Naked Wines
🔹 Barbara Schädel, Mobile App Lead Product Manager at The Very Group
🔹 Yagiz Ozyurek, UA Team Lead at Product Madness
🔹 Eugene Kuznetsov, Product Lead at Holland & Barrett
🔹 Alexa Coleridge Cole, Senior Product Marketing Manager at Xero
🔹 Lucy Rosier, Mobile App Growth Manager at BBC Studios
🔹 Irina Ashkenazy, Head of Growth Marketing at Sweatcoin
🔹 Georgina Andrews, Growth Marketing Lead at Kuda
🔹 Angele Lenglemetz, Senior Product Manager at Cleo AI
🔹 Anton Volovyk, Co-CEO at Reface

APS London is the place to gain cutting-edge insights, learn how to scale apps, embed AI in your marketing strategy, and maximize revenue growth. With practical case studies, expert-led discussions, and exclusive networking opportunities, this is the must-attend event for app marketers, product managers, and growth strategists.

Don’t miss out, save your spot today.