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This year, APS London is bigger than ever, featuring:
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
✅ 7 content stages – covering every key aspect of app growth
✅ 70+ speakers – insights from top growth, marketing, and product experts
✅ 30+ sessions – including deep-dive workshops, interactive discussions, and case studies
✅ NEW Verticals Zone – tailored insights for different app industry segments
Here’s a sneak peek at some must-attend sessions:
📌 Lessons Learned Growing an App Unicorn – Dmitry Gurski, CEO and Co-Founder at Flo
📌 Organic User Growth with Referral Programs and Word of Mouth – Asya Kuznetsova, Senior Product Manager at Wise
📌 Paywall Optimization Reimagined: A Case Study – Tigran Mkrtchyan, Head of Digital Marketing at CoinStats
📌 Scale Smart: ASA Automation Framework You Need for Global Growth – Ritwik Arya, App Marketing Manager at Trainline
📌 Lessons Learned Launching and Growing App Products – Jess Parkijavan, Product Manager at The Premier League
📌 Accelerating Growth Through Marketing Partnerships – Mykhailo Kudla, Global Head of Marketing Partnerships at Bolt
📌 Scaling Smarter: How Innovation Fuels Long-Term App Success – Sherina Khalidi, VP of Performance Marketing at Deezer

APS London will feature some of the world’s top app growth and product leaders, including:
🔹 Giulia Saletto, Head of Performance Marketing and Growth at Tide
🔹 Steve Toy, CEO at Memrise
🔹 Tom Benn, Head of Customer Acquisition at Naked Wines
🔹 Barbara Schädel, Mobile App Lead Product Manager at The Very Group
🔹 Yagiz Ozyurek, UA Team Lead at Product Madness
🔹 Eugene Kuznetsov, Product Lead at Holland & Barrett
🔹 Alexa Coleridge Cole, Senior Product Marketing Manager at Xero
🔹 Lucy Rosier, Mobile App Growth Manager at BBC Studios
🔹 Irina Ashkenazy, Head of Growth Marketing at Sweatcoin
🔹 Georgina Andrews, Growth Marketing Lead at Kuda
🔹 Angele Lenglemetz, Senior Product Manager at Cleo AI
🔹 Anton Volovyk, Co-CEO at Reface
APS London is the place to gain cutting-edge insights, learn how to scale apps, embed AI in your marketing strategy, and maximize revenue growth. With practical case studies, expert-led discussions, and exclusive networking opportunities, this is the must-attend event for app marketers, product managers, and growth strategists.
Don’t miss out, save your spot today.
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