On September 17th, Business of Apps NYC will welcome over 500 senior leaders shaping the future of the app economy across growth, marketing, product, CRM, retention, and revenue.
Across 5 content tracks, the agenda will explore the key themes driving the app market in 2026 — from navigating AI adoption and privacy-first acquisition to re-thinking retention and monetisation models.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
If you have a real story, tested framework, or hard-won lesson to share, we would love to hear from you. We are looking for practical, execution-led sessions from across the app ecosystem, from e-commerce and fintech to media, travel, and beyond.
🤖 AI-powered growth engines: How teams are moving beyond automation to embed AI across creative, optimisation, and in-app experiences
💎 Retention, redefined: Building durable growth through lifecycle strategy, personalisation, and long-term engagement
🧲 Multi-channel user acquisition: What acquisition looks like in a privacy-first world — measurement, attribution, and expansion beyond single-channel dependence
💡 Revenue innovation: New approaches to pricing and subscriptions that unlock sustainable revenue growth
We’re inviting speakers to take part in:
Interested in speaking, joining a panel, or leading a discussion?
Join us as a speaker via this form.
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