Welcome to the February edition of App Charts: Risers and Fallers where we detail three winners and three losers on app downloads. Data for this series was provided by AppMagic.
Microblogging app X doubled its monthly downloads in February, from 11 million to 23 million. There isn’t a definite reason as to the surge in downloads, although Super Bowl LVIII, the Grammy Awards, Africa Cup of Nations and Asia Cup all happened last month.
Microsoft Copilot doubled in monthly downloads, primarily through Microsoft promoting Copilot in Windows and its cross functionality on Android and iOS. It was downloaded 8.2 million times in February.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
The UPI app provided by the National Payments Corporation of India saw its downloads almost quadruple in February, with most of the surge coming from worried Paytm customers. The Indian Enforcement Directorate opened an investigation into Paytm for foreign exchange violations, and barred Paytm from onboarding new customers to its banking app.
Top 10 apps by downloads and consumer spending February 2024
Bing monthly downloads halved in February, dropping to five million. Possibly a bit of disinterest or fatigue with the search engine, following its 1933% surge in annual downloads in 2023 after adding ChatGPT to its search.
Even though Paytm’s main app is not under investigation, the taint of Paytm Payments Bank has led to a slowdown in downloads for the main app. It was downloaded 4.5 million times in February, its lowest monthly downloads since May 2021.
In the crowded US video streaming market, Peacock is struggling to generate the same amount of buzz as the titans of the streaming world. It still holds seven percent market share in the US streaming market, behind five streaming services.
Want to track the top apps and games by downloads and consumer spending? Check out our App Rankings page
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