Branch has partnered with GlobalSurveyz to release its 2025 State of App Growth Report, surveying over 700 directors, VPs, and C-level app marketing leaders worldwide on the challenges reshaping mobile growth.
The report reveals a crisis of confidence in measurement, with only 18% of marketers saying they trust their attribution data.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
Futhermore, in 2025 app marketers face higher acquisition costs, tighter privacy rules, and mounting pressure to deliver measurable ROI, all forcing them to rethink their approach to growth.
The full report is available for download directly from the Business of Apps website and can be found here.
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