The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in mobile — whether in ad tech, app marketing, or gaming — are still underrepresented in industry conversations and within senior roles. According to Skillsoft’s Women in Tech Report, women only comprise about 25% of the tech workforce. There’s also a significant disparity in senior roles, with research by PwC finding just 5% of leadership positions in the technology sector are held by women.

Mobile advertising company Liftoff is launching a new monthly series, debuting here on Business of Apps, to help elevate and amplify the voices of inspiring women shaping the world of mobile apps and technology. Each month, the series will spotlight a rising star or leader from the mobile industry, who’ll discuss their biggest achievements, offer insights into the state of the industry, and guide others looking to take their career to the next level.

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The series will highlight female experts from various facets of the mobile app ecosystem — including user acquisition, programmatic advertising, monetization, and more — from a diverse range of app categories, comprising everything from lifestyle and entertainment to education and news. The first article of the series is live now and focuses on Casie Jordan, Senior Vice President of Revenue Platforms at Liftoff.

In her article, Jordan discusses her past ten-plus years in mobile marketing, touching on her time at Twitter’s MoPub, where she launched and scaled MoPub’s Advanced Bidding, the industry’s first mobile app ads unified auction. She also discusses how app developers can balance monetization with their user experience and her thoughts on where AI and machine learning (ML) are taking mobile ad tech.

“At Liftoff, we strive to recognize excellence from all walks of life — be it newcomers who are just starting their career journeys or strong leaders with decades of experience,” says Taissia Belozerova, Head of Marketing at Liftoff. “This series is our way of celebrating the incredible women making a difference in mobile, providing them with a platform to raise their voices and ultimately inspire the next generation of leaders.”

Liftoff has spent more than half a decade highlighting the accomplishments of women in mobile, and this series marks the company’s latest initiative. Past efforts have included an extensive interview series with PocketGamer showcasing women’s impact on the mobile gaming industry, as well as numerous webinars and podcasts featuring discussions with female leaders on topics like career growth, industry challenges, and strategies for success.