On September 17th, we are preparing to welcome over 500 senior app marketing, growth, product, CRM, and revenue leaders in Midtown, New York for Business of Apps NYC (formerly App Promotion Summit).
Business of Apps NYC is designed for decision-makers. The event consistently draws an audience comprising some of the biggest names in health and fitness, eCommerce, entertainment, news, fintech, and beyond.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
The majority of attendees are at the forefront of app growth today, solving the industry’s most pressing challenges. Most common job functions include growth, marketing, product management, and leadership.
What’s more, over 72% of attendees are budget holders or influencers, actively shaping the direction major brands go in when it comes to their digital and mobile strategy.
Speaking of major brands, over 55% of attendees represent apps with more than 1M+ MAUs.
In previous years, we have had attendees from TikTok, Tinder, and Headspace. We have also welcomed Macy’s, Walmart, Kohl’s, and Ralph Lauren. Executives from The Wall Street Journal, The Economist, and The Atlantic and teams from Condé Nast, Playtika, and Peloton have also joined us before.
Known for its outstanding networking opportunities, Business of Apps NYC is your chance to meet and converse with peers solving the same growth challenges at the highest levels. Conversations are direct, informed, and often turn into long-term collaborations.
This year, we are also moving to a bigger venue and are bringing you more content. We have 4 content stages and will welcome more than 30 speakers and over 20 exhibitors.
Multiple talks will cover AI in app marketing, innovative retention strategies, product-led growth, and revenue optimization. Expert-led workshops will dive into privacy-centric user acquisition, subscriptions, and channel diversification. We are also bringing you interactive discussions designed for the problems you are solving right now.
Now in its 10th year, Business of Apps NYC is shaping to be our biggest U.S. event yet.
Want to be part of the action? Join us in NYC as we explore what’s now and next for app growth and how the world’s leading apps are scaling smarter. If you work for an app or brand, you can apply for a subsidised ticket here.
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