Consumer app revenue is surging and with it the pressure to find scalable, efficient growth. Yet most marketing budgets remain concentrated in just two platforms: Google and Meta.
Moloco’s latest report Performance through independence: Unlocking incremental app growth beyond Google and Meta addresses this disparity, exploring how user behaviour has evolved over the past few years and the opportunities these changes have created and continue to create.
- Advertisement -
The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
The report reveals that consumer app marketers concentrate 88% of budgets in walled gardens at a time when they should be diversifying. Moloco’s data suggests that diversified media strategies can deliver up to 214% ROAS improvements.
The numbers show that users are no longer just on Google and Meta; user attention is shifting to more diverse app categories and growth can be found in sometimes unexpected places.
In the era of AI, hyper-personalization and increasing privacy demands, marketers can no longer afford to stick to the tried and tested. To succeed in the modern app ecosystem, meeting users where they are and speaking their language are key.
Access the full guide today.
此内容由惯性聚合(RSS阅读器)自动聚合整理，仅供阅读参考。 原文来自 — 版权归原作者所有。