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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast ASO moves centre stage as organic discovery declines
Latest speakers confirmed for Business of Apps London 2026
Nayden Tafradzhiyski · 2026-02-12 · via Business of Apps

The agenda for Business of Apps London 2026 continues to take shape and we have just confirmed another group of senior app growth leaders from some of the world’s biggest brands joining the speaker lineup.

They join a growing list of speakers from leading apps who will be sharing practical insight into the today and tomorrow of app growth.

Meet the latest speakers:

The following senior app growth leaders have been confirmed to speak at Business of Apps London 2026:

  • Veronica Lee, Global Performance Media Specialist at H&M
  • Eshwarya Agarwal, Director of Insights and Analytics at Busuu
  • Jyoti Pannu, Product Manager at Booking.com
  • Anton Volovyk, Co-CEO at Reface
  • Ritwik Arya, App Marketing Manager at Trainline
  • Amish Zinzuwadia, Senior Marketing Manager, Paid App at Skyscanner

The 2026 iteration of Business of Apps will feature over 70 speakers across more than 30 sessions. What’s more, Business of Apps 2026 is expanding to 7 dedicated content stages, designed to help app marketers go deeper into the areas that matter most to their role.

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Sessions will span the topics shaping modern app growth, including privacy-first measurement, creative testing, web-to-app funnels, retention strategy, product-led growth, and revenue innovation. As always, content will be delivered through a mix of talks, deep-dive workshops, and interactive roundtables, designed to be relevant across the full app growth team.

Alongside the content, the day is built to support authentic connection. Structured breaks and the event’s dedicated app will enable meaningful interactions, making it easy to connect with peers, partners, and platforms across the app ecosystem.

Who will be joining

As the app industry continues to scale, so does the demand for this event. Attendance is already 88% ahead of 2025, reinforcing why Business of Apps has become the home of app growth.

Join us at Business of Apps London 2026 on 23 April at The Brewery, London, as we explore what’s next for app growth and how the world’s leading apps are scaling smarter.

Don’t forget, if you work for an app or brand, you can apply for a subsidised ticket here.