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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast
App Growth Awards 2024 Winners Announced
Nayden Tafradzhiyski · 2024-12-09 · via Business of Apps

The highly anticipated App Growth Awards 2024 took place on December 5th, recognizing exceptional achievements and innovation in the global app industry. Held at the Hotel Adlon in Berlin, the event brought together industry leaders, visionaries, and rising stars to celebrate success across various categories.

This year’s awards featured a remarkable line-up of entrants who have all redefined excellence in their respective domains, driving growth, innovation, and creativity in the app ecosystem. An independent panel of judges, including representatives from the likes of Omdia, CCS Insight, Roku, Public, Sixt and more, evaluated over 200 entries to crown the winners.

So, without further ado, here are this year’s winners:

  • App Growth Innovation: Purchasely’s Funnel Optimization in No Code
  • App Marketer of the Year: Nathan Hudson, Perceptycs
  • App Marketing Agency: Yodel Mobile
  • App Marketing Platform: Appier
  • App Store Marketing Campaign: ConsultMyApp & Macy’s
  • Education App Campaign: Achieving High-Impact User Growth in Core Markets – Babbel & Thing02
  • Entertainment App Campaign: HubX & UGC Ninja – Becoming Number 1 on TikTok
  • Fastest Growing App: Localboss
  • Finance App Campaign: AdQuantum’s Transformative Impact on GoMining
  • Growth Team of the Year: Zigzag Puppy Coach
  • Health & Fitness App Campaign: DocMorris’ Fully Digitalised Redemption Process
  • Mobile Games Campaign: WeWard – Global Walk Cup 2024
  • Retention Campaign: Kuda
  • Revenue Optimization Campaign: Crea & madduck
  • Social & Influencer Campaign: Ramped – Unlocking Growth in Hard-to-Reach Markets
  • UA Manager of the Year: David Vargas, SplitMetrics
  • User Acquisition Campaign: Tappx & Cooltra – Unlocking Success with Media Buying
  • Outstanding Contribution: Moritz Daan

Big thanks to all of the entrants, finalists, judges, and winners. As always, the calibre and range of entries this year was amazing and every single entry deserves praise for their achievements over the past twelve months.

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As we celebrate this year’s successes, we’re already holding our breath for next year’s event, eager to see the innovation and excellence that 2025 will bring.

Photos from the event can be found here.