On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from the world’s leading apps and brands across eCommerce, fintech, health and fitness, and beyond.
As the app industry continues to scale, so does the demand for this event. Registrations are already 68% ahead of 2025, and the audience taking shape reflects the scale and quality of the event.
An exceptional group of leading apps and brands have confirmed their place, including Babbel, Booking.com, Monzo, Bolt, Next, Flo, Financial Times, The BBC, and Skyscanner.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
Executives from Trainline, Runna, Aviva and American Express will also be in attendance, alongside a broad cross-section of high-growth app businesses.
Business of Apps London has established itself as a key meeting point for the European app ecosystem by consistently delivering the level of attendee quality and peer-level discussion senior leaders expect.
With over 80 speakers across eight content stages, this year’s agenda is built around execution-led insight across the full app growth funnel, from acquisition and retention to monetisation and product strategy.
Sessions will address the topics shaping modern app growth, including privacy-first measurement, creative testing, web-to-app funnels, retention strategy, product-led growth, and revenue innovation. Content will be delivered through talks, deep-dive workshops, and interactive roundtables, ensuring relevance across the full app growth team.
Alongside the agenda, the event is structured to support meaningful connection. Dedicated networking breaks and a purpose-built event platform will enable direct engagement with peers, partners, and platforms across the app ecosystem.
Join us at Business of Apps London 2026 on April 23rd at The Brewery, as we explore what’s next for app growth and how the world’s leading apps are scaling smarter.
Don’t forget, if you work for an app or brand, you can apply for a subsidised ticket here.
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