Mobile OEM advertising specialist AVOW has announced a significant recognition from its strategic partner, HONOR. The company was presented with the Global Best Support Partner Award at a special ceremony held during the HONOR Global Developer Conference in Shenzhen, China.

The award was accepted on behalf of the company by AVOW’s Chris Zhao. AVOW stated that the award is not just another accolade but a “powerful symbol” of its successful and thriving partnership with the leading global smart device provider.

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This recognition celebrates the success of their collaboration within the mobile OEM advertising space. AVOW serves as HONOR’s official global partner for its Google Play Auto Install (PAI) inventory. This strategic role provides brands with an exclusive channel to an engaged and unique audience.

The dynamic preloads solution for app marketers

At the core of the partnership is AVOW’s Dynamic Preloads solution. This solution allows app developers to place their apps directly onto new HONOR smartphones during the initial device setup, reaching over 200 million active users worldwide.

This method offers several key advantages for app marketers looking to scale:

• First touchpoint access: It allows brands to reach users at the very first touchpoint of their new device journey.
• Large-scale distribution: Developers can achieve significant scale on HONOR’s rapidly expanding ecosystem, particularly in high-growth markets like Europe, LATAM, MENA, and SEA.
• Frictionless, high-performance installs: The solution drives high-performance installs directly from Google Play, all without the need for any SDK integration.

AVOW highlighted that the shared goal of this partnership has always been to help app developers grow “beyond the mainstream duopoly,” and this award serves as a fantastic validation of that mission.

Executive commentary on the milestone

Tiangang Zhou, Head of Overseas Product and Operations, HONOR, praised AVOW, stating: 

“AVOW has been an exemplary partner in bringing their Dynamic Preloads offering to app developers worldwide. This award recognizes their outstanding performance and commitment to innovation, making them a core partner as we expand our global ecosystem. We are thrilled to celebrate their success and look forward to our continued collaboration.”

Robert Wildner, CEO and Co-founder of AVOW, shared his thoughts on the recognition: 

“We are incredibly proud to receive this award from our esteemed partner, HONOR. It’s a testament to the hard work of our team and the strength of our collaboration. This recognition fuels our shared mission to provide app developers with innovative, transparent, and effective channels for global user growth, moving beyond the traditional duopoly, and emphasizes the importance of having OEMs as a default part of their marketing mix.”

Why OEM advertising is crucial for app developers

For marketers still concentrated in the walled gardens, mobile OEM channels are fast becoming a must-have complement. AVOW’s direct partnerships span the largest Android manufacturers, including Samsung, Xiaomi, Huawei, OPPO, OnePlus, realme, vivo, HONOR, Transsion, Infinix, itel, and TECNO, providing brands with scaled access to high-intent users across native placements, alternative app stores, and on-device entry points.

Across these partnerships, AVOW reaches over 1.5 billion daily active users globally, with coverage that represents roughly 86% of the global Android market. This—together with AVOW’s proprietary real-time optimization tool, AVOW Intelligence — provides the kind of scale and performance that helps teams offset rising CPI (Cost-per-install) and CAC (Customer Acquisition Costs) whilst maintaining quality.

Future outlook

Looking ahead, AVOW states that receiving this award from HONOR only strengthens its resolve. The company is “more committed than ever” to deepening the partnership and continuing to pioneer new opportunities in the mobile OEM and advertising landscape.