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Business of Apps

As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast ASO moves centre stage as organic discovery declines
Agentic AI is coming for the app growth playbook [online ...
Nayden Tafradzhiyski · 2026-04-09 · via Business of Apps

Aampe, in partnership with Business of Apps, is hosting an online session on May 6th examining one of the more consequential shifts underway in app growth: agentic AI and what it actually means for the teams building and scaling mobile products.

Speakers include:

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  • Andy Carvell, Co-Founder and CEO at Phiture
  • Matt Dyson, VP of Marketing at Blinkist
  • Ed Brocklebank, Head of Solutions Strategy at Aampe

AI is moving beyond tools and workflows into systems that can act more autonomously. For growth teams, that translates into less manual execution and more adaptive, signal-driven decision-making across the full user lifecycle.

The online event will focus on how that shift plays out in practice — scaling experimentation, accelerating learning cycles, connecting signals across channels, and rethinking how CRM and retention are managed when AI systems can respond without waiting for human input.

There is also an organisational dimension that tends to get overlooked. Adopting agentic AI is not purely a technical question. It requires changes in how teams are structured, how decisions get made, and how operators think about their own role in the process. The discussion will include concrete examples from Blinkist on what that transition looks like inside a real app business.

What you’ll learn:

  • How app marketing is moving from rules and automation toward more autonomous, agentic systems
  • What agentic AI means in practice for acquisition, experimentation, CRM, and retention
  • Why success with agentic systems depends on team mindset and operating model, not only the tech
  • What this looks like in the real world, with examples from Blinkist and perspectives from across the app growth journey

This online session is designed for operators who are already familiar with AI and want to understand how it translates into day-to-day growth execution.

📅 May 6th — 11am ET, 4pm BST, 5pm CEST

🔗 Register your spot here.