As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like “hypercasual games are dead” and “user acquisition is obsolete” continue to circulate alongside the intensifying competition between gaming and non-gaming apps for user attention and brand visibility. But what does the data actually say?
SocialPeta’s latest in-depth whitepaper, The ultimate guide for running better mobile marketing campaigns, unpacks key marketing trends from 2024, analyzing the shifts that shaped the mobile gaming and non-gaming industries.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
✔️ The casual game genre still leads in advertiser and creative share, but RPGs have emerged as the most competitive genre in marketing.
✔️ iOS creatives are declining in the mobile gaming sector, yet their presence is increasing in the non-gaming space.
✔️ While the global mobile game market continues its recovery, the non-gaming sector has reached record-breaking heights.
With detailed data analysis and expert insights, this report is your go-to resource for optimizing 2025 marketing strategies and identifying new growth opportunities.
📥 Download the full report here and stay ahead of the game.
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