Tenjin, a leading mobile measurement platform, is proud to announce it has joined Meta’s Mobile Measurement Partner (MMP) program.

This partnership enables Tenjin’s customers to measure and optimize the performance of their mobile app campaigns across Meta’s platforms, such as Facebook and Instagram.

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Christopher Farm, CEO and Co-Founder at Tenjin, said about the partnership:

“Integrating with Meta marks a major milestone in Tenjin’s journey to empower growing mobile publishers.  Meta has long been the go-to platform for mobile publishers launching campaigns, thanks to its simplicity and proven effectiveness. At Tenjin, we share a similar product philosophy: making complex processes simple and accessible. With Tenjin, Meta’s advertisers can rely on an efficient marketing analytics platform that makes their growth much easier. From intuitive first interactions with our dashboard to unique tools like DataVault, we are dedicated to simplifying mobile marketing analytics and driving success for our users.”

Prior to the announcement, Tenjin has been engaged with Meta piloting the integration, and inclusion of Meta ads into measurement reporting. During this period, Tenjin worked closely with select clients to test and refine the partnership, delivering measurable improvements in campaign performance.

One of these clients, Zplay, experienced first-hand the benefits of the Tenjin-Meta integration.

Jane Wang, Marketing Manager at Zplay, commented:

“Tenjin and Meta integration works like magic—it was truly plug-and-play. The quality of the data and the additional Meta features we’ve unlocked through Tenjin have elevated our user acquisition to the next level, enabling us to scale efficiently and achieve remarkable results.”

This partnership marks a significant step forward for Tenjin as it continues to expand its offerings and solidify its position as a leader in mobile measurement and analytics.