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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast
APS Berlin super early bird tickets ending on 3rd October
Nayden Tafradzhiyski · 2025-10-01 · via Business of Apps

App Promotion Summit returns to Berlin on November 27th at Hotel Adlon, bringing together app marketers and product experts to share cutting-edge growth strategies and tactics.

Across six content stages and fifty talks, attendees will discover the future of app growth, learn how to scale apps, and understand key topics including AI-enabled marketing, product-led growth, retention, AdAttributionKit, and the subscription economy.

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Is your privacy opt-in rate costing you $525,000 a year?

The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.

This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.

Download the Guide.

New features for 2025

This year’s event introduces several exciting additions to enhance the attendee experience:

The Boardroom will host high-level discussions on the major app growth topics shaping the industry today.

An Expanded Roundtable Zone will offer greater opportunities for attendees to interact and participate in focused discussions with peers and industry experts.

The Extended Drinks Reception promises an elevated networking experience and will feature DJs, stilt walkers, and fine wines.

Super early bird tickets ending this Friday

Super early bird tickets for App Promotion Summit Berlin 2025 end this Friday, 3rd October.

Tickets are currently available with savings up to $500. Don’t miss out on the opportunity to be part of an event that will help you learn how to grow and scale apps.