While there are still three months left until Business of Apps London, here is something to get excited about early.
Ben Lebus, CEO and Founder of Mob, the UK’s #1 recipe app, will deliver the event’s keynote address.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
On April 23rd, Ben will take to the main stage to share the lessons behind Mob’s journey and what app and digital leaders can learn from it.
From building one of the UK’s most influential food and content platforms to scaling audience, brand, and revenue in a crowded digital landscape, Ben brings a rare founder-led perspective on growth, product, and community at scale.
If you haven’t got your ticket already, consider this a friendly reminder to get yours asap. If you work for an app or brand, you may be eligible to apply for a subsidised ticket here.
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