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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast ASO moves centre stage as organic discovery declines
Super early bird ticket sale for Business of Apps London ...
Nayden Tafradzhiyski · 2026-02-17 · via Business of Apps

Taking place on April 23rd at The Brewery, Business of Apps London 2026 will bring together over 1,000 of the most experienced app growth, product and revenue leaders from leading consumer and digital-first brands. Voices from fintech and eCommerce to media, subscription, and retail will gather to exchange ideas and discuss the today and tomorrow of app growth.

The agenda is already live, featuring over 70 speakers across more than 30 stages. What’s more, we are expanding to 7 dedicated content stages this year. These are designed to help you go deeper into the areas that matter most to your role.

All this to say, Business of Apps London is here to connect and grow the app industry, and its 2026 iteration is promising to be bigger and better than ever before.

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Is your privacy opt-in rate costing you $525,000 a year?

The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.

This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.

Download the Guide.

If you don’t want to miss out on the action, make sure you get your ticket today. Our super early bird ticket sale ends this Friday, February 20th.

Also, if you work for an app or brand, you can apply for one of our subsidised tickets. Applications are limited and reviewed individually.

Designed to help you make authentic connections

Connection is engineered into the day, with dedicated meeting areas and interactive formats designed to move beyond passive listening and into meaningful exchange. The environment is structured to ensure conversations go deeper than surface-level introductions.

Our exhibition marketplace brings together leading user acquisition, analytics, data, and engagement platforms — the partners shaping the app ecosystem. It is an opportunity to evaluate solutions, benchmark providers and discover new capabilities in one place.

Every element of the day is crafted to spark valuable conversations, all within a world-class event setting.

Join us at Business of Apps London 2026 on April 23rd at The Brewery as we explore what is next for app growth and how the world’s leading apps are scaling smarter.