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Business of Apps

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The App Promotion Summit Berlin 2024 agenda is live
Fiona McGregor · 2024-10-11 · via Business of Apps

App Promotion Summit Berlin is the place to learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.

We’re excited to share a preview of the 2024 agenda, which will feature 6 stages of content, 50+ speakers, across 30+ sessions.

  • App Promotion Summit Berlin will include some of the world’s top app growth and product experts including:
  • Aitor Abonjo, Director CRM, Flink
  • Ekaterina Gamsriegler, Head of Marketing, Product Growth, Mimo
  • Roma Rey, Head of CRM, LOVOO
  • Marta Ewa Fogel, Head of Marketing, NeuroNation
  • Marcus Burke, SKAN User Acquisition & Growth Consultant
  • Edwin McCormack, CMO, Skoove
  • Jelena Zbijowski, Head of CRM & Product Marketing, Blinkist

Our agenda will feature upfront app growth content across the funnel including the following sessions:

- Advertisement -

Is your privacy opt-in rate costing you $525,000 a year?

The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.

This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.

Download the Guide.

  • Transitioning User Acquisition from App to Web – Gessica Bicego, Fractional CMO, Ahead
  • The Power of Paywalls: Using Cognitive Biases to Boost Conversions – Max Amelang, Product Marketing Manager, Prematch
  • App Re-Engagement Mastery: Maximizing Growth and Retention Through Strategic Re-engagement Campaigns – Ali M., Senior Digital Marketing Manager, Vinted
  • The Dos and Don’ts of Influencer Marketing – Dora Trostanetsky, Growth Marketing Lead, Trade Republic

We would love for you to join us at App Promotion Summit Berlin on 5th December at Hotel Adlon as we discover the future of app growth.