IconPeak Digital announces the merger of IconPeak and Chinar Libertas, two performance marketing agencies. IconPeak, founded in 2013, and Chinar Libertas, founded in 2020, combine their expertise to form IconPeak Digital, committed to setting new industry standards with fresh management and innovation.
Abrar Qureshi will take on the role of CEO. He will be joined on the board by co-founders Antoine Moreau and Sebastien Balestas, who bring a combined 35 years of experience in digital marketing. Their leadership aims to drive new strategies and strengthen the company’s industry position.
IconPeak Digital will be based in Dubai, with offices in Srinagar, Lisbon, and Singapore. This strategic positioning enhances the company’s global reach and regional expertise.
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The merger aims to improve IconPeak Digital’s competitive position. By combining IconPeak’s long-standing industry presence with Chinar Libertas’ innovative methods, IconPeak Digital plans to strengthen its market stance, expand its reach, and support its workforce in delivering continuous innovation and excellence.
In innovation and product development, IconPeak Digital plans to introduce new products and technologies to optimize partnerships. These initiatives aim to improve efficiency and enhance the monetization of mobile apps.
Market diversification is another key benefit of the merger. With teams operating in different regions and time zones, IconPeak Digital can better understand and meet the unique needs of each client, providing tailored solutions. The combined team’s diverse skills and experiences will help the company offer specialized services to clients. The merger also expands IconPeak Digital’s geographic reach, enabling services in the Middle East and South America, thanks to Chinar Libertas’ presence in Asia and IconPeak’s influence in Europe and the United States.
CEO Abrar Qureshi said, “We are thrilled to announce the merger of Chinar Libertas with IconPeak. This merger represents a new chapter, combining our strengths to create more value for our customers and stakeholders. I thank our employees for their hard work and my business partners Antoine and Sebastien for their support. Together, we are ready to achieve new heights and drive innovation in the app marketing industry.”
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