With over 1,000 mobile games and apps promoted through its rewarded user acquisition (UA) platform, Gamelight celebrates a key milestone in its journey. This success reflects the company’s commitment to supporting developers and game publishers globally. Using AI-driven tools, Gamelight has become a leading force in helping games thrive in a crowded marketplace.
At the heart of Gamelight’s platform is its ability to deliver personalised recommendations. By analysing user preferences and behaviour, Gamelight’s AI algorithm ensures that players discover games they’ll truly enjoy.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
This not only enhances the player experience but also benefits developers by improving retention rates and creating more engaged audiences. With Gamelight, the right players always find the right games.
Gamelight’s presence extends to some of the most influential gaming markets worldwide, including the United States, Europe, Japan, South Korea, and China. This global reach allows game publishers to explore new regions and audiences while introducing players from different cultures to a variety of games.
By working across such diverse regions, Gamelight offers a platform that bridges local expertise with global success.
One of Gamelight’s biggest strengths is its ability to work with all kinds of games. Whether it’s simple puzzle games, immersive RPGs, strategic titles, or merge games, Gamelight has established itself as a partner across nearly every segment of the mobile gaming industry.
Each campaign is carefully tailored to match games with players most likely to engage, ensuring game publishers achieve better results while users discover experiences they enjoy.
The recognition from the latest AppsFlyer Performance Index highlights Gamelight’s position as a leader in mobile user acquisition. Ranked as the #1 rewarded UA source, the platform consistently delivers strong results for developers, particularly in regions like Western Europe, Japan, and South Korea, where it also ranks in the top two for multiple gaming categories, across all types of sources.
This achievement showcases Gamelight’s expertise in driving sustainable and impactful growth for game publishers.
By leveraging advanced analytics and AI, Gamelight ensures game publishers get the most from their campaigns. Precise targeting translates to maximised return on ad spend (ROAS) and long-term player retention, regardless of the game’s genre or size.
With its focus on actionable insights and delivering high-quality users, Gamelight remains a trusted partner for game developers navigating the ever-changing mobile gaming market.
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