The app ecosystem is shifting, and the smartest marketers and developers are already adapting.
The app stores have been cracked open, creating exciting new opportunities for monetization, but also leaving many teams wondering how to adapt and capitalize in a rapidly changing landscape.
On June 24th, join Paddle’s VP of Product Lucas Lovell for Web revenue unlocked: Your playbook for the new app ecosystem, a live online event designed to help you navigate and thrive in this new era.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
A product leader with over nine years of experience, Lucas has helped launch Paddle’s billing solution and now leads the company’s product strategy. Previously, he ran his own tech company for more than six years.
Now, you have an opportunity to join him as he breaks down recent changes to the app stores and how savvy teams are leveraging smarter billing strategies to boost app revenue.
Lucas will take you on a deep dive into App2Web and Web2App — two powerful monetization strategies reshaping how app businesses scale and convert. Whether it’s driving users from the app to a web checkout for lower fees and faster payouts, or converting them on the web before sending them into the app for better retention and billing flexibility, these tactics are delivering real results.
This is a must-attend event for anyone running in-app purchases or subscriptions. Make sure you’re in the loop.
📅 The event is taking place on June 24th, make sure to save your spot here.
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