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Business of Apps

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Turning data into dollars [online event]
Nayden Tafradzhiyski · 2025-08-07 · via Business of Apps

Privacy regulations and user expectations have fundamentally changed the mobile advertising landscape, creating both challenges and opportunities for app publishers who know how to adapt and capitalize in this shifting environment.

On September 4th, join Verve’s SVP & GM of Marketplace Aviran Edery alongside leading industry experts for Turning Data Into Dollars: App Publishers’ 2026 Guide, a live online event designed to help you navigate and thrive in this new privacy-first era.

- Advertisement -

Is your privacy opt-in rate costing you $525,000 a year?

The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.

This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.

Download the Guide.

Aviran brings deep expertise in programmatic advertising and marketplace dynamics, having helped shape Verve’s approach to privacy-safe monetization. He’ll be joined by Singular’s CMO Stephanie Pilon, ID5’s VP of Product Davide Rosamilia, and GeoEdge’s Head of SDK Alex Yerukhimovich. Together, the speakers cover the full spectrum of the mobile advertising ecosystem.

Now, you have an opportunity to join them as they unveil exclusive findings from Verve’s 2025 In-App User Privacy Report, based on survey responses from 4,000 mobile users, with year-over-year data tracking how attitudes have shifted since 2022.

What’s on the agenda:

  • What users actually want in exchange for their data in 2025 and beyond
  • How users’ views on data privacy have changed in the last 12 months
  • The next wave of privacy-safe measurement and monetization
  • Tactical plays from top apps rethinking personalization and value exchange

📅 The event is taking place on September 4th, make sure to save your spot here.