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MMP pricing without the games, all-inclusive, fully trans...
Nayden Tafradzhiyski · 2025-12-16 · via Business of Apps

Tenjin, a leading mobile measurement platform, today unveiled an all‑inclusive, fully transparent pricing structure that tackles a critical industry problem: unpredictable costs, hidden fees, and rigid terms that have long plagued mobile app developers seeking straightforward, game‑free attribution solutions.

The announcement represents a significant shift in how mobile measurement partners (MMPs) price their services. For the first time, app developers and studios of all sizes can access publicly available pricing tiers easily, without requiring a sales call, and with the freedom to cancel anytime.

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Roman Garbar, Marketing Director at Tenjin, explained the motivation behind the change:

“For most app developers, life is brutal: thin margins, rising costs, endless competition. Too many partners bleed small teams dry. Tenjin chose the opposite—clarity, flexibility, and respect. We listened to our community and made our plans even better. Hopefully, this will become a new industry standard for MMP pricing.”

Tenjin’s new model introduces four key principles that set it apart from traditional MMP pricing:

All-inclusive features, every tier

With paid plans starting from $200/month, all customers on paid plans gain full access to Tenjin’s entire product portfolio and platform. This includes everything: attribution,  accurate LTV prediction, cost aggregation, and advanced analytics. No feature gates. No upsells.

Transparent pricing

You truly get everything in the price, guaranteed. There’s no sales call required to understand the costs and differences between each of our three tiers. Tenjin’s entry paid plan starts at just $200 a month for 10K conversions/month, then upgrades to $400 for 25K conversions/month, with the biggest plan costing $700 for 50K conversions/month. For higher conversion rates, Tenjin offers custom enterprise plans.

Cancel anytime option

All-inclusive plans are available month-to-month with the ability to cancel anytime. Customers also have the option to opt-in for annual commitments at a reduced per-conversion rate.

Economics that improve with scale

As apps grow beyond their current tier, the per-conversion price decreases, ensuring unit economics improve rather than deteriorate with success.

The new pricing structure benefits developers at every stage. From indie studios launching their first title to established publishers scaling multiple games. By eliminating the typical penalties and painful surprises associated with growth, Tenjin enables teams to focus on what matters: building great apps, connections, and sustainable businesses.

Garbar concluded:

“Whether you’re an indie launching your first game or a veteran team scaling another title, you need options, not penalties. We want you to learn, iterate, and scale on your terms.”

The new pricing takes effect immediately and is available to all new Tenjin customers.

For more information, including a full breakdown of plans, please visit Tenjin’s pricing page.