When it comes to understanding what real people are doing in apps, most brands and app owners are “boxed in” – limited by what they can learn from their own 1st-party data.

RealityMine is reminding decision makers that more and better is possible. In a March 12th webinar, the behavioral data pioneers will reveal how greater visibility of consumers’ journeys in competitors’ apps can transform decision making. Leveraging RealityMine data on people’s use of ChatGPT, Netflix, DoorDash, and other apps, the company will show that cross-app behavioral data can be key to

• Recognising and responding to emerging app competitors, based on how people are using the new platforms
• Quantifying and leveraging AI disruption in app marketplaces
• Learning from the detailed journeys consumers take before and after leaving an app

With cross-app journey data, company leaders can go beyond simple download metrics to seeing the nuances of how people interact with the features, services, and promotions on competitive apps. With this information, they can

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• See the triggers driving people onto, or away from, their apps
• Understand what is working about features and offers in other apps
• Recognise the role price may be playing in the loyalty, or defection, of their users

For app decision makers, this is nothing short of revolutionary, grounding crucial business choices – for the first time – in a clear understanding of their users’ digital lives.

Register for RealityMine’s March 12th webinar, “Breaking Out of the 1st-Party App Data Box,” today to not miss any of the insights.