Leading app growth consultancy Yodel Mobile by NP Digital has partnered with the Royal Horticultural Society (RHS), the UK’s leading gardening charity, to support the expansion of its RHS Grow app.
The Partnership marks RHS’s first-ever collaboration with an app marketing agency.
The RHS is dedicated to making gardening a way of life to provide joy, build healthier lives, stronger communities, and thriving environments. Founded in 1804, the charity promotes the science and practice of horticulture through knowledge-sharing, its Campaign for School Gardening, and the stewardship of several world-famous gardens across the UK.
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The RHS Grow app helps people cultivate a love of gardening by providing guidance, inspiration, and practical tips. By working with Yodel Mobile, the RHS aims to broaden the app’s reach, engaging younger gardeners, beginners, and nationwide users.
“RHS Grow is about opening up gardening to new audiences and showing that it’s for everyone, wherever they live,” said Jamie Meza De Paz, App Marketing Manager at the RHS. “It’s also important that we extend the reach of the RHS beyond our gardens, helping more people connect with nature and experience the joy of gardening in their everyday lives. We were looking for a partner with a proven track record of delivering measurable results, and Yodel Mobile stood out immediately. Their expertise will help us reach more people and strengthen our app store presence, ensuring even more users can discover and enjoy the app.”
Yodel Mobile will focus on strengthening the app’s organic presence in app stores through tailored App Store Optimisation (ASO). The partnership marks the first time the RHS has worked directly with an app marketing agency, signalling a step change in the charity’s mobile marketing ambitions.
“We’re delighted to partner with the RHS, a national institution with such a strong legacy, to help unlock the full potential of the RHS Grow app,” said Mick Rigby, CEO at Yodel Mobile. “This initiative will support the RHS’s vision of making gardening accessible for everyone, while strengthening its digital presence for the future.”
The collaboration aligns with the RHS’s 2030 Strategy, which sets out to champion the essential role of gardening, open it up to anyone, anywhere, share its joys, deliver science-based solutions for people and nature, and build horticulture for the future. For RHS Grow, this means shifting towards urban gardening, engaging younger audiences, encouraging sustainable practices, and embracing digital tools to inspire the next generation of gardeners.
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