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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast
Unlock app growth in 2025 with Web-to-App strategies [onl...
Nayden Tafradzhiyski · 2025-02-10 · via Business of Apps

App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive workshop series called Web Revenue Labs.

Nathan Hudson, CEO of Perceptycs and App Marketer of the Year 2024, alongside Andrew Davies, CMO at Paddle, will break down Web-to-App strategies and dive deep into the ins and outs of how they can help apps grow, reduce costs, and expand into new markets.

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Is your privacy opt-in rate costing you $525,000 a year?

The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.

This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.

Download the Guide.

Whether you’re just starting out or already generating millions in revenue, these events are designed to help apps at every stage:

  • Early-stage apps: Learn how to improve cash flow, reduce marketing costs, and test channels faster
  • Growing apps: Discover techniques for faster experimentation, better marketing attribution, and lower platform fees
  • Scaled apps: Explore how Web-to-App enables audience expansion and significant cost savings at scale

The sessions will be fully interactive, encouraging participants to ask questions, engage in discussions, and gain hands-on insights they can apply immediately.

What to expect:

  • Real-world case studies and successful Web-to-App strategies
  • Actionable insights to improve conversion rates and ROAS
  • Practical tools to test, measure, and optimize your Web-to-App funnel

The series will dive deep into the business case for Web-to-App, sharing proven playbooks and tools that top app-first companies use to drive revenue through the web.

📅 The first session in the series will take place on Thursday, February 13th. If you don’t want to miss this opportunity to future-proof your app growth strategy, save your spot here.