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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast
The Big Fat App Quiz of the Year returns for 2026
Nayden Tafradzhiyski · 2026-04-16 · via Business of Apps

Business of Apps London (BOA) is nearly here, and with it, the return of one of the industry’s favourite pre-event traditions.

We’re excited to announce that the Big Fat App Quiz of the Year is back for its fourth year, bringing together app marketers, product leaders, and growth teams for an evening of competition, conversation, and a strong start to the week ahead.

Grab your place before it’s too late. Secure your place now.

The pre-BOA event

Taking place on Wednesday, 22nd April, the evening before Business of Apps London, the quiz has become a go-to for those looking to connect with others in the space, outside of the usual conference setting.

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Expect a relaxed but competitive atmosphere, with teams going head-to-head across four fun-filled rounds.

Whether you’re in it to win or just along for the ride, it’s a great way to meet peers and catch up with the industry.

What to expect

  • A room full of app marketers from across the ecosystem
  • Drinks, food, and plenty of networking
  • Quiz rounds designed to challenge even the most seasoned experts
  • A few prizes up for grabs (including Apple Airpods and Google Earbuds)

Why attend

The Big Fat App Quiz of the Year offers a more informal setting to:

  • Network and make new connections
  • Reconnect with peers and partners
  • Start conversations that continue the next day

It’s also a chance to kick things off with a bit of fun in advance of the main event!

Event details

  • Wednesday 22nd April
  • 18:00–23:00 (quiz will be wrapped up by 21:30)
  • The Tokenhouse, Moorgate, London

Hosted by Yodel Mobile, Customer.io, AppFollow, and RevenueCat.

See you there

If you’re heading to Business of Apps London, this is the perfect way to kick things off.

👉 Join the quiz