Going into 2025, the app industry is on the cusp of a new wave of sustained progress.
At APS London on 24th April, we will be exploring the key trends driving app growth in 2025 with a range of talks, workshops, panels and roundtables (with plenty to get your teeth into).
Embedding AI in App Marketing – take your AI workflows to the next level and learn to apply AI across the app growth funnel
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
World Class Retention – understand the latest onboarding, activation, user journey and engagement tactics and strategies
User Acquisition 2.0 – Adopt privacy-centric strategies by leveraging first-party data and optimising for accurate attribution with the use of AdAttributionKit and Privacy Sandbox.
Channel Diversification – tap into the power of CTV, Web2App, OEM, OOH and retail media to maximise exposure and engage diverse app audiences
Product Excellence – creating an exceptional product experience including a seamless user journey, intuitive design and the use of user feedback, prioritising UX and user satisfaction.
Revenue Growth – optimize subscriptions and paywalls with the best pricing models, methods to reduce churn, and approaches to maximise LTV
We are excited to share that we have speakers confirmed from The Premier League, Wise, Memrise, Sweatcoin, Cleo AI, Trainline and Holland & Barrett.
In addition our keynote 2025 speaker Dmitry Gurski, CEO of Flo the 73m MAU will be sharing his lessons learned and insights on the main stage.
Do you want to connect with decision makers from the world’s leading apps in an environment that leads to authentic relationships? Get in touch to reserve your spot in our exhibition area or contribute to the agenda.
We’re really looking forward to seeing you. Heads up, launch tickets end on 17th January 2025.
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