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The Best Manufacturers Build AI with Workers, Not for Them
Tracey Countryman, Inge Oosterhuis, Jeff Wheless, Rushda Afzal · 2026-05-22 · via HBR.org

HBR Staff; Westend61/Getty Images

Manufacturers are pushing ahead with AI, but workers often feel unprepared, uncertain, and distrustful. Research shows a clear gap between executive optimism and frontline experience, driven by

Executives are optimistic about AI’s potential to transform manufacturing. Workers, on the other hand, are more skeptical. In a seven-week internal unpublished study of video diaries from 85 frontline workers across six industries in Australia, the UK and the United States, we asked workers to describe how emerging technologies, including AI, are being introduced into their jobs, what training they receive, and how they see their future. Across industries, distrust ran deep, of both the tools and the organizations deploying them. More than three-quarters of participants said they were dissatisfied with their training. Many were uncertain about how their roles would change or whether they would have a place in the future factory.