What does it take to be a founder? It’s an important question and one that Cold Call has explored many times over the years. More people than ever before are choosing entrepreneurship as a career path and HBS faculty have written cases to undercover issues ranging from how to scale to how to recover from failure. Today, we’re sharing an episode of The Founder Mindset, produced by Harvard Business School Foundry and hosted by Senior Lecturer Reza Satchu. In this episode, “The Curse of Optionality: Tim Ferriss on Experiments, Risk, and Freedom,” Satchu sits down with writer, podcaster, and investor Tim Ferriss to discuss his blueprint for nimble decision-making and actionable success.

Ferriss turned experimentation into a competitive advantage—authoring multiple #1 New York Times bestsellers, launching one of the world’s most influential podcasts, and investing early in companies like Uber, Facebook, Shopify, and Duolingo. His playbook isn’t about reckless bets—it’s about calibrated risk, smart experiments, and learning faster than the competition. You can find The Founder Mindset with Reza Satchu podcast wherever you listen.