One of the most requested features in Ghost history has been the ability to send a welcome email when someone new signs up.
Starting today, automated welcome emails are now built right into Ghost .
What's new
Ghost now supports automated welcome emails for both free and paid members. Once enabled, new subscribers will receive a welcome email right away. If you have paid subscriptions enabled, you can also send a separate email to new paid members when they start their subscription — so free and paid members each get a tailored first impression directly from you.
Both emails are fully customizable. Set your own subject line, write your own message, and make sure every new member is onboarded in your voice, with your brand and style front and center.
Welcome emails are off by default. To enable, head to Settings → Welcome emails to craft the right message for your audience and start sending.
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Already using welcome pages?
They're not going anywhere. Welcome pages redirect new subscribers to a specific page on your site and can be set individually for each tier, providing a perfect complement to welcome emails on the web. Set up a welcome page →
The road ahead
This is our first step toward a more robust automation suite in Ghost. We know welcome emails are just the tip of the iceberg — drip sequences, lifecycle messaging, re-engagement campaigns — there's a lot more ground to cover, and your feedback will be critical in shaping what comes next.
To make that easier, we've added a new Feedback link to your left sidebar in Ghost Admin. Let us know what you'd like to see next for automations — or anything else you think would make the product more valuable based on the way you use Ghost.
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Ghost(Pro) users can log in and start enjoying all of this right away! If you're a developer, self-hosting Ghost, you'll need to update to the latest version to get access to everything that's new.