Memberships in Ghost are passwordless. When a member signs up or signs in, they get an email with a magic link to confirm their account or log in. It's more secure than passwords, and ensures every member on your list is a real person — keeping your deliverability and engagement high.
The one extra step? Opening your email.
Ghost now detects your member’s email provider and links them straight to their inbox with a pre-filtered search — landing them directly on the message they’re looking for. It works with Gmail, Outlook, iCloud, Yahoo, and many more. If a provider isn't detected or supported, everything works exactly as before.
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Less friction for your readers, better conversion on your signups.
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This feature was inspired by our friends at Buttondown, who open-sourced their implementation of this idea. Open source communities sharing wins like this makes everyone better — thanks for the inspiration.
Ghost(Pro) users can log in and start enjoying all of this right away! If you're a developer, self-hosting Ghost, you'll need to update to the latest version to get access to everything that's new.
If there are ways you think this feature could be more valuable based on the way you use Ghost, we’d like to hear it. Let us know using the feedback link in the left sidebar of Ghost Admin.