As of today, April 30, 2026, we’re announcing the first step of our brand refresh. Another software company talking about a cosmetic redesign? Not quite. This update isn’t just about how Matomo looks. It’s about making the whole Matomo experience clearer, faster and more user-friendy.

Why we’re making this change

Over time, Matomo has grown significantly. New features, new use cases, and a growing global community have shaped what the platform is today.

As an open-source platform, feedback, contributions, and real-world usage play a direct role in how the product evolves. That creates a continuous loop between how Matomo is used and how it improves. Over time, we’ve gathered lots of great feedback on how users experience Matomo, what works well, and where things slows them down.

Some patterns became clear: For many users, navigation could be more intuitive, key insights could surface faster and onboarding could be smoother.

Our rebrand is the starting point for addressing these areas more systematically. Our overall goal is to reduce friction so you can get value from your data faster.

From feedback to product improvements

By turning all our user touchpoints into a modern, clear, and cohesive experience, we want to make it easier for users to understand, adopt, and get value from Matomo.

You’ll start to notice:

• Updated navigation (top bar and main menu) for better readability
• Improved main selectors (website, segment and dashboard) for easier use
• A modernised overall layout, refreshed widgets shadows being an exemplary detail

Our product now even offers a dark-mode that users can easily select in their Matomo settings.

What’s changing, and when?

Starting today, you’ll see the first changes with the updated look and feel of our website. We’ll continue rolling out improvements across onboarding, education, usability, and the overall product experience. All of these improvements are guided by the same principle of putting our users first.

While the brand evolves, our values remain the same:

• Full data ownership
• Privacy-first analytics
• Transparency and control
• Flexibility for different teams and use cases
• Accurate, reliable data

If anything, this rebrand sharpens these commitments.

Where we go from here

Rebrands often focus on how things look. This one is about how things work and how they feel to use.

We’d value your feedback as we continue the roll-out. You can reach us at marketing@matomo.org or via our social channels.

Not using Matomo yet? You can explore the new experience with a 21-day free trial.