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Google Ads & Commerce

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Introducing the Universal Cart and more ways to help you shop
Vidhya Srinivasan · 2026-05-20 · via Google Ads & Commerce

We’re building the foundation for agentic commerce, with updates including a new intelligent cart that brings superpowers to your shopping.

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People shop across Google more than a billion times a day, powered by advanced AI and the Shopping Graph — the world’s most comprehensive catalog of over 60 billion product listings. As agentic technology advances, shopping has the opportunity to become even more powerful, intelligent and fun.

We've been building the foundation for agentic commerce — from a common language for agents with Universal Commerce Protocol (UCP) to the payments infrastructure to make agentic checkout seamless. Today at Google I/O 2026, we introduced the next step that brings this all together: the new Universal Cart.

Introducing an intelligent, proactive shopping cart

Universal Cart is an intelligent shopping cart and your new hub for shopping on Google. It works across merchants and across services, so you can add things to your cart while you’re browsing Search, chatting with Gemini, watching YouTube or even reading your Gmail.

The moment you add a product to your cart, it gets to work in the background — finding deals and price drops, giving you insights on price history and alerting you when an item is back in stock. It all runs on our Gemini models, so your cart gets even smarter as the models improve.

Universal Cart also uses intelligent reasoning to anticipate your needs and help solve problems before they arise. Say you’re building your first custom PC and add a few parts from several retailers to your cart. Your cart will proactively flag any product incompatibilities and suggest alternatives. Since the cart was built on Google Wallet, it understands your payment method perks, loyalty information and merchant offers so it can help you choose. This lets you quickly find opportunities for hidden savings or points without having to remember them yourself.

When you're ready to buy, UCP makes checkout from your cart super smooth. You can check out with Google Pay in just a few taps with many of your favorite brands, or transfer your items to the merchant's site to complete your purchase. You can try these select checkout features soon across merchants like Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair and Shopify merchants such as Fenty and Steve Madden. No matter which way you buy, the brand stays the merchant of record.

Universal Cart is rolling out across Search and the Gemini app in the U.S. this summer, with YouTube and Gmail to follow.

Expanding the Universal Commerce Protocol’s impact

Since we co-developed the Universal Commerce Protocol with retail leaders earlier this year, the industry has rallied around this common language in an incredible way. Recently, we welcomed several new tech partners to help steer this open standard.

Building on that momentum, we’re expanding our UCP-powered checkout experience on Google to Canada and Australia in the coming months and later to the U.K. UCP is also coming to YouTube in the U.S., and to even more verticals, starting soon with hotel booking and local food delivery.

Scaling secure agentic purchases

We created the Agent Payments Protocol (AP2) to help agents make secure payments on your behalf, with boundaries and accountability to give you peace of mind. AP2 lets you set strict guardrails for agentic payment transactions. Just tell your agent the specific brands and products you want and how much it can spend, and the agent only makes the purchase when your criteria are met.

Under the hood, AP2 creates a transparent, verifiable link between you, the merchant and the payment processor and uses privacy preserving technology to keep your data safe. Tamper-proof digital mandates ensure the agent is always acting on your behalf, giving you a permanent digital paper trail. So, if you ever need to make a return, you and the merchant are looking at the same record. We’ll begin bringing AP2 to Google products in the coming months, starting with Gemini Spark.

While the full potential of agentic commerce is still unfolding, we’ve been laying the building blocks for this future for years. Now with Universal Cart, we’re excited to put that foundation to work for shoppers. Check out more ways Search is using the power of agents to help you ask even more of your questions.

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About the author

Vidhya Srinivasan

VP/GM Ads and Commerce

Vidhya is Vice President and General Manager of Ads and Commerce. She oversees the advertising, shopping and payments products that help people discover and connect with businesses and shop online.

Read more from Vidhya

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